||From the Inside Flap|Corporations are first and foremost economic entities, but they are also intrinsically linked to the wider world. Consequently they are increasingly subjected to explicit, and implicit claims from regulators, NGOs, investors and employees.
Based on a wealth of empirical studies and case studies, this book explains the strategic choices companies have to make in order to remain consistent. In each chapter, real-life examples illuminate the key message managers should take away from the book. It offers a purely managerial viewpoint focused on what managers can do to manage the business enviroment in any situation.
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