||From the Back Cover|| This bestselling book on marketing gives you all the tricks of the trade. | |You can't make people excited in what you're offering unless they know you exist. And to make your campaign a success, you must engage the customer
Brilliant Marketing gives you the skills, examples, attitudes and techniques that you will need to plan and carry out the most outstanding and alluring campaigns. It also contains specific advice for new start-ups and small businesses where brilliant marketing can catapult you to success.
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