|||'A read that can add value to your messages' (D. Murali 2013-07-22)|About the Author|Steve May is Associate Professor in the Department of Communication Studies at the University of North Carolina at Chapel Hill. He
The field of corporate communications describes the practices organizations use to communicate as coherent corporate `bodies'. Drawing on the metaphor of the body and on a variety of theories and disciplines the text challenges the idealized notion that organizations can and should communicate as unified wholes.
The authors pose important questions such as:
- Where does the central idea of corporate communications come f...
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You can specify the type of files you want, for your gadget.Corporate Communications: Convention, Complexity and Critique | Lars Thøger Christensen, Mette Morsing, George Cheney. I was recommended this book by a dear friend of mine.
