In today's busy world, museums compete for visitors not only with other museums, but also with a worthy selection of cultural institutions from performing arts to libraries. Add to these magnets a slew of enticing leisure activities, from theme parks to jogging trails. Given a weekend afternoon with a little free time to spare, a prospective visitor has a tempting selection of destinations to choose from.
Branding a museum helps it stand out from...
[PDF.tm21] Museum Branding: How to Create and Maintain Image, Loyalty, and Support Rating: 3.66 (517 Votes)
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