||4 of 4 people found the following review helpful.| Gets right to the alignment and value aspect of CSR|By Paul A. King|McEleheney doesn't waste any time getting right into the meat of her business-minded approach to corporate social responsibility and sustainability. Just Good Business is a roadmap for any size organization to shorten the learning curve when engaging in CSR efforts. There are plenty of good-intentioned corpo|From the Publisher|Praise from the Publisher for Just Good Business |"Kellie's book offers a practical and visionary approach to CSR in business. She is passionate and insightful and a brilliant communicator. This book will be invaluable in showing bus
CSR can help companies build customer loyalty, recruit and retain employees, and stand out in a crowded marketplace. But to be most effective CSR must be intimately connected to the corporate brand—it must reinforce a company’s unique identity, be an integral part of how a company tells its story. How can your company make the most of this potential competitive advantage?
In Just Good Business, Kellie McElhaney shows leaders and managers exactly ...
[PDF.nm46] Astonishing Legends Just Good Business: The Strategic Guide to Aligning Corporate Responsibility and Brand Rating: 4.97 (768 Votes)
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You can specify the type of files you want, for your device.Just Good Business: The Strategic Guide to Aligning Corporate Responsibility and Brand | Kellie McElhaney. Which are the reasons I like to read books. Great story by a great author.
