(Mobile book) Sustainable Luxury and Social Entrepreneurship Volume II
❀ Miguel Angel Gardetti, MarÃa Eugenia Girón ❀
| #2827429 in eBooks | 2016-04-30 | File Name: B01ELVCY16
||About the Author|Miguel Angel Gardetti has been the head of the Center for Study of Corporate Sustainability (IESC) since its foundation in 2002, and he also holds the same position at the Center for Study of Sustainable Luxury. He is head professor in MBA and
Luxury products are now seen by a growing number of global consumers as an important and more widely available way of expressing personal aspirations and values. Most consumers of luxury products and services use them as status symbols and symbols of success. However, the definition of success – and the way it is perceived by others – is changing. Many of these successful consumers now want the brands they use to reflect their conce...
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