[Ebook pdf] Making a Difference Through Marketing: A Quest for Diverse Perspectives
❀ From Springer ❀
| 2016-05-04 | 2016-05-04 | File Name: B01F6PWBIW
||From the Back Cover||This book honours the contribution Professor Pascale Quester has made to academia and higher education, through her research, teaching, and leadership. As such, it provides readers with a comprehensive, contemporary perspective on marketing
This book honours the contribution Professor Pascale Quester has made to academia and higher education, through her research, teaching, and leadership. It provides readers with a comprehensive, contemporary perspective on marketing practice with an emphasis on the role of marketing in making a difference. Organisations are interwoven with the society in which they operate and are thus commonly expected to shoulder some responsibility in advancing that society. While ...
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You can specify the type of files you want, for your gadget.Making a Difference Through Marketing: A Quest for Diverse Perspectives | From Springer. A good, fresh read, highly recommended.
