[Online library] Inside the Indian Business Mind: A Tactical Guide for Managers






 | #3547950 in eBooks |  2010-09-16 |  2010-09-16 | File Name: B006PAB1DY

||From Booklist|Academic Zubko and executive Sahay join forces to offer important insight into Indian culture, which includes an understanding of the misperceptions and stereotypes associated with that country. Con

This practical guide identifies the ingredients that make up Indian culture and uniquely translates them into useful tools to help Western commercial initiatives succeed.


• Foreword by Marshall Goldsmith, bestselling author of What Got You Here Won't Get You There: How Successful People become Even More Successful

• Explanation of 11 key cultural ingredients for doing better business in India, such as how to locate the dharma (duty)...


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