||From the Inside Flap||Nonprofit marketing was once relatively simple. You created programs on your own, developed fund development and advertising messages, and controlled the context, the media, and the message. Thanks to new media such as Facebook, MySpace, T
From a leading expert on nonprofit marketing, the only marketing handbook a nonprofit manager will ever need-now fully revised and updated
In Successful Marketing Strategies for Nonprofit Organizations, Second Edition, nonprofit marketing guru Barry J. McLeish shares everything he's learned during more than two decades managing and consulting nonprofits of every shape and size. Skipping all the arcane theory and the business school jargon, he gives you ...
[PDF.hh45] Successful Marketing Strategies for Nonprofit Organizations: Winning in the Age of the Elusive Donor Rating: 4.82 (717 Votes)
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