[Download pdf ebook] How Audiences Decide: A Cognitive Approach to Business Communication






 | #1459869 in eBooks |  2011-03-01 |  2011-03-01 | File Name: B004VEJSAY

How Audiences Decide: A Cognitive Approach to Business Communication is a comprehensive introduction to persuasive communication in the context of business. ??It summarizes relevant theories and findings from the fields of cognitive science, social cognition, leadership, team cognition, psycholinguistics, and behavioral economics. ?By illuminating the thought processes of many different audiences, from consumers to Wall Street analysts to CEOs, it helps comm...


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