||0 of 0 people found the following review helpful.| Five Stars|By RJ748|Textbook|About the Author||Margaret Duffy is Professor and Chair of the Strategic Communication Faculty at the Missouri School of Journalism, University of Missouri, USA. An author, consultant, and award-winning scholar, Duffy’s research focuses o
Persuasion Ethics Today explores persuasive communication in the fields of advertising, promotions, public relations and integrated marketing communication, and is designed for course use in advertising curricula.
Ethical questions have become increasingly important in today’s media landscape, and issues of regulation, privacy, and convenience are the subjects of heated debate among consumers, industry professional, policy make...
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You can specify the type of files you want, for your gadget.Persuasion Ethics Today | From Routledge. I was recommended this book by a dear friend of mine.
