||1 of 1 people found the following review helpful.| Ingenious addition to an advertising or cultural history syllabus|By Leslie Harris|I teach a Master's level History of Beauty course to marketing professionals in the beauty industry, and used Denise Sutton's book as a reference text to show how the birth of the advertising industry in America revolutionized the international beauty and related consumer fields. It was the fir|||"Provides a glimpse into the origins of advertising and the key role that women played in creating today's global standard of feminine beauty . . .A useful volume for marketing as well as women's studies collections . . .Recommended." - Choice |"An empirica
Globalizing Ideal Beauty is the forgotten history of a group of women copywriters whose successful ad campaigns went international in the 1920s and spread an American notion of feminine appeal from Bangor to Bangkok. Sutton's approach is grounded in a huge body of original archival research that has so far remained largely untapped.
[PDF.im73] Globalizing Ideal Beauty: Women, Advertising, and the Power of Marketing Rating: 4.83 (506 Votes)
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You easily download any file type for your device.Globalizing Ideal Beauty: Women, Advertising, and the Power of Marketing | D. Sutton. I have read it a couple of times and even shared with my family members. Really good. Couldnt put it down.
