[Mobile ebook] Challenging Corporate Social Responsibility: Lessons for public relations from the casino industry (Routledge New Directions in Public Relations & Communication Research)
·•●- Jessalynn R. Strauss ·•●-
| 2015-05-01 | 2015-05-01 | File Name: B00WZIDBLK
||||'This fantastic book provides a thoughtful, accessible and thorough treatment of corporate social responsibility as a public relations strategy that offers both opportunities and challenges. Using the casino industry as a case study, Jessalynn Straus
The concept of Corporate Social Responsibility (CSR) has become increasingly widespread, as businesses seek to incorporate socially responsible behaviors while still being accountable to shareholders. Indeed some research has suggested that CSR in itself can form the basis of good PR by promoting consumers’ purchase decisions.
Arguing that this approach is a dangerous oversimplification, this book takes a deeper look at the concept of CSR in a parti...
[PDF.sr01] Challenging Corporate Social Responsibility: Lessons for public relations from the casino industry (Routledge New Directions in Public Relations & Communication Research) Rating: 4.66 (661 Votes)
Challenging Corporate Social Responsibility: Jessalynn R. Strauss epub Challenging Corporate Social Responsibility: Jessalynn R. Strauss pdf Challenging Corporate Social Responsibility: Jessalynn R. Strauss pdf download Challenging Corporate Social Responsibility: Jessalynn R. Strauss review Challenging Corporate Social Responsibility: Jessalynn R. Strauss textbooks Challenging Corporate Social Responsibility: Jessalynn R. Strauss Free
You can specify the type of files you want, for your device.Challenging Corporate Social Responsibility: Lessons for public relations from the casino industry (Routledge New Directions in Public Relations & Communication Research) | Jessalynn R. Strauss. Just read it with an open mind because none of us really know.
