||0 of 0 people found the following review helpful.| An interesting read (...in a good way :)|By Kendra Kroll|Great insights into music industry workings. I learned a lot from Del's insider perspective. Very informative. The fact that Del's from Chicago made it even better (from this fellow windy city dweller) ...!|0 of 0 people found the following review helpful.| you'll learn so much|
What is cool? Who knows. But there is one thing every marketer does know– nothing increases sales like cool does. In The Cool Factor, Del Breckenfeld, a long-time marketer at Fender® Musical Instruments Corp., presents an inside look at how Fender became the coolest name in musical instruments and how marketers at Fender partnered with cool products, musicians, and events to up their "cool factor" even more. If you're a marketer, The Cool ...
[PDF.qo10] The Cool Factor: Building Your Brand's Image through Partnership Marketing Rating: 4.86 (794 Votes)
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You can specify the type of files you want, for your gadget.The Cool Factor: Building Your Brand's Image through Partnership Marketing | Del Breckenfeld. Just read it with an open mind because none of us really know.
