||||Grahame Dowling, one of the world's leading scholars of corporate reputation, frames and answers the most important questions managers are asking about corporate reputation. This lucid and insightful book is a state-of-the-art collection of case studies and
What does a company have to do to be admired and respected? Why does Apple have a better reputation than, say, Samsung? In Winning the Reputation Game, Grahame Dowling explains. Companies' reputations do not derive from consultant-recommended campaigns to showcase efforts at corporate transparency, environmental sustainability, or social responsibility. Companies are admired and respected because they are "simply better" than their competitors. Companies tha... [PDF.nq73] Winning the Reputation Game: Creating Stakeholder Value and Competitive Advantage (MIT Press) Rating: 3.75 (515 Votes)
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