An essential book for today's marketer now that integrated marketing communications form a critical success factor in building strong brands and strong companies
This new edition is still the only textbook on the market to deal with all aspects of IMC from a strategic perspective
Corporate image, identity and reputation have never been more important and this book unlocks the key factors in achievi... [PDF.gn41] Strategic Integrated Marketing Communications Rating: 3.96 (689 Votes)
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You can specify the type of files you want, for your gadget.Strategic Integrated Marketing Communications | Larry Percy. I have read it a couple of times and even shared with my family members. Really good. Couldnt put it down.
