Marketing Health Care Into the Twenty-First Century explores recent and anticipated changes and trends--legislative, economic, organizational, clinical, and operational--from a strategic marketing perspective. Author Alan K. Vitberg, a respected consultant in health care marketing, takes an unabashedly strong, direct, and aggressive perspective on these trends, maintaining that a state of war exists in the health care industry--a war that will only increase in fervor an...
[PDF.ej09] Marketing Health Care Into the Twenty-First Century: The Changing Dynamic (Haworth Marketing Resources) Rating: 4.93 (583 Votes)
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