[Read download] Brand Hollywood: Selling Entertainment in a Global Media Age






 | #2430314 in eBooks |  2007-10-31 |  2007-10-31 | File Name: B001QKSWL2

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From the growth in merchandising and product placement to the rise of the movie franchise, branding has become central to the modern blockbuster economy. In a wide-ranging analysis focusing on companies such as Disney, Dolby, Paramount, New Line and, in particular, Warner Bros., Brand Hollywood provides the first sustained examination of the will-to-brand in the contemporary movie business. Outlining changes in the marketing and media environment during the ...


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You easily download any file type for your gadget.Brand Hollywood: Selling Entertainment in a Global Media Age   |  Paul Grainge. I was recommended this book by a dear friend of mine.

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