||About the Author||Larry Dwyer, PhD, is in the School of Marketing, University of New South Wales, Australia. He is President of the International Academy for the Study and Tourism, and President of the International Association for Tourism Econ
Event and cultural tourism as a social practice is a widespread phenomenon of global socio-economic importance. The purpose of the book is to bring together current thinking on contemporary issues relating to the management and marketing of cultural events and attractions. The contributions to the book provide interesting perspectives on a number of topics including innovation in festivals, destination and event image, cultural events and national identity, religious...
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