||8 of 8 people found the following review helpful.| Disappointing in the extreme|By theCultFigurine|This book had a couple of big flaws. One was that much of the material was superficial and obvious. The other was that it was terribly written, and must have had an unskilled editor. After reading a particularly incoherent "case study" that barely supported the book's thesis, and may have mildly undermined it, I just had to stop||"For sales and marketing professionals as well as anyone interested in contemporary marketing, this book provides an easy-to-read introduction to the influence of lifestyles on modern sales and marketing strategies. The excellent bibliography will lead reader
In today's competitive economic environment, knowing your customer has never been more important. Research shows that most companies do not segment their market by lifestyle. Instead, they rely solely on demographic factors to define their customers. This book helps marketers understand how to reach customers from children to tweens and singles to seniors. It demonstrates how such trends as cross-shopping and the blurring of gender roles can be accounted for by one's...
[PDF.hl35] Lifestyle Marketing: Reaching the New American Consumer Rating: 4.81 (729 Votes)
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You can specify the type of files you want, for your gadget.Lifestyle Marketing: Reaching the New American Consumer | Ronald D. Michman, Edward M. Mazze, Alan J. Greco. I was recommended this book by a dear friend of mine.
