||0 of 0 people found the following review helpful.| Great book!|By Victoria|The book was came fast and the book is in very good conditions, like they said. I recommended this online store!|2 of 2 people found the following review helpful.| A deep analysis on corporate reputation|By A Customer|This is really a comprehensive book on corporate reputation. This book is divided||'Very timely ... refreshing ... this book has some very interesting and new content with thought provoking examples.' - Long Range Planning||'The authors have done some excellent research ... [the book] offers excellent, thou
This unique book written by four world leaders in reputation research, presents the latest cutting-edge thinking on organizational improvement. It covers media management, crisis management, the use of logos and other aspects of corporate identity, and argues the case for reputation management as a way of overseeing long-term organizational strategy.
It presents a new approach to managing reputation, one that relies on surveying customers an...
[PDF.mt24] Corporate Reputation and Competitiveness Rating: 3.96 (599 Votes)
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You easily download any file type for your gadget.Corporate Reputation and Competitiveness | Rosa Chun, Rui Da Silva, Gary Davies, Stuart Roper. A good, fresh read, highly recommended.
