[Mobile pdf] Contemporary Perspectives on Corporate Marketing: Contemplating Corporate Branding, Marketing and Communications in the 21st Century (Routledge Interpretive Marketing Research)
||||This is a timely, well conceived and informative book on corporate marketing and corporate communications that students, scholars and managers will find most insightful. |Professor Leslie de Chernatony, Aston Business School |
Corporate marketing and corporate communications are topics that have grown in scholarly and practical importance in these last decades. Fields such as branding, marketing communications and public relations have all contributed to this boost.
Whilst there is a large amount of literature on each of these disciplines, there is little systematic development from the perspective of corporate marketing and corporate communication studies, although these two ...
[PDF.bd68] Contemporary Perspectives on Corporate Marketing: Contemplating Corporate Branding, Marketing and Communications in the 21st Century (Routledge Interpretive Marketing Research) Rating: 3.77 (710 Votes)
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