(Download pdf ebook) Candy-coated Marketing






 | #2594819 in eBooks |  2012-09-21 |  2012-09-21 | File Name: B009HTMW1U


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This eBook is the embodiment of a conviction that:


•Ethical marketing is good for business;


•Just as marketing for a social goal need not rule out a commercial one, marketing to children and a commercial focus are not mutually exclusive; and


•By taking ‘collective responsibility’, brands and marketers can, and should, be making a positive difference to modern childhood.


Candy-coated Market...


[PDF.nk89]  Candy-coated Marketing
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