|||"A solid corporate reputation offers firms better growth and performance perspectives, and helps manage better current and future risks. This book offers a rich perspective on the role of chief executives in leading and developing corporate legitimacy, respec
The current financial crisis has deep macroeconomic roots, but the dominant view of the firm has made the crisis deeper and more devastating. Over the past few decades, maximizing shareholder value has become the main objective of the firm. Chief executives have been keen on this objective because their economic incentives have been clearly associated with stock market performance. Unfortunately, this has driven many CEOs to make terrible decisions based on short-termis...
[PDF.jz00] Building Respected Companies Rating: 4.73 (745 Votes)
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