||0 of 0 people found the following review helpful.| New era in brand strategy?|By Iguanodon|I think this book has the potential to be pretty influential in both marketing and broader business functions. Linking the general consumption debate to sustainability and trying to find a (constructive) role for business is a well-trodden route, but this book manages to take a far more thoughtful view, which seems to not only offer a cl||'...one of the more thought-provoking reads on the significance of sustainability to brand owners...offers invaluable insights...new ways to think about brands.' (Director, July 2011)||The premise of Brand Valued is a worthy and interesting addition to the ca
New techniques to refresh and recharge your brands
How do you establish and maintain a strong long-term relationship between your brand and your consumers? Successful brand managers know that it is all about trust and keeping the consumers engaged.
The success of recent "green" campaigns as a means of connecting with, satisfying, and attracting new consumers is just the tip of the iceberg. As the international playing field continues to be leveled, in order t...
[PDF.ny29] Brand Valued: How socially valued brands hold the key to a sustainable future and business success Rating: 3.74 (476 Votes)
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You can specify the type of files you want, for your device.Brand Valued: How socially valued brands hold the key to a sustainable future and business success | Guy Champniss, Fernando Rodes Vila.Not only was the story interesting, engaging and relatable, it also teaches lessons.
