||4 of 4 people found the following review helpful.| Led to higher ground...|By Steven Borsch|Balanced Brand guided me to higher ground.
For nearly two years, my head has been awash in the technology and behavorial shifts accelerating due to internet connectivity globally and what that entails. There is a river of change flowing and it's reaching flood stage. Blogs, podcasts, vlogs, online social networking sites, new||"Trusted long-term relationships come to pass only through aligned principles and values, not short-term gimmicks and strategies. This engaging book, Balanced Brand, focuses on bringing the person to the brand, not the brand to the person."
Companies usually assume if their sales are good, then their brand and reputation must be strong. But all too often, they don't have a clear understanding of the values that drive brand and reputation and actually sustain long-term profitability and growth. This leaves companies vulnerable to dangerous backlash between corporate values, and those of their stakeholders: customers, employees, shareholders, media, government, and community. Even well-known and seemingly su...
[PDF.gh70] Balanced Brand: How to Balance the Stakeholder Forces That Can Make Or Break Your Business Rating: 3.68 (457 Votes)
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You can specify the type of files you want, for your device.Balanced Brand: How to Balance the Stakeholder Forces That Can Make Or Break Your Business | John Foley, Julie Kendrick. A good, fresh read, highly recommended.
