(Mobile pdf) Persuasive Communication: How Audiences Decide






 | #243980 in eBooks |  2016-07-15 |  2016-07-15 | File Name: B01IHQ2VPU

|| ||'Richard Young’s new edition of Persuasive Communication will be the standard reference work on the subject of rhetorical choices in decision-making processes for years to come. The empirical data from evidence-based res

This updated and expanded edition of Persuasive Communication offers a comprehensive introduction to persuasion and real-world decision making. Drawing on empirical research from social psychology, neuroscience, business communication research, cognitive science, and behavioral economics, Young reveals the thought processes of many different audiences—from investors to CEOs—to help students better understand why audiences make the decisions they ma...


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