|||"After Greenwashing is the authoritative volume on the drivers and consequences of symbolic corporate environmentalism. It offers a comprehensive analysis of the power of green symbols on society, and valuable tools to distinguish harmful green symbols from t
Businesses promote their environmental awareness through green buildings, eco-labels, sustainability reports, industry pledges and clean technologies. When are these symbols wasteful corporate spin, and when do they signal authentic environmental improvements? Based on twenty years of research, three rich case studies, a strong theoretical model and a range of practical applications, this book provides the first systematic analysis of the drivers and consequences of sym...
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You can specify the type of files you want, for your gadget.After Greenwashing: Symbolic Corporate Environmentalism and Society (Organizations and the Natural Environment) | Frances Bowen. I really enjoyed this book and have already told so many people about it!
