[DOWNLOAD] The Routledge Companion to Ethnic Marketing (Routledge Companions in Business, Management and Accounting)
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| 2015-06-19 | 2015-06-19 | File Name: B0100KFGX0
||||‘Recent developments have created an unprecedented climate of ethnic, religious, and cultural changes on a global scale. This situation provides new and exciting opportunities. But, the question for academics and businesses, of course, is how b
The globalization of marketing has brought about an interesting paradox: as the discipline becomes more global, the need to understand cultural differences becomes all the more crucial. This is the challenge in an increasingly international marketplace and a problem that the world's most powerful businesses must solve. From this challenge has grown the exciting discipline of ethnic marketing, which seeks to understand the considerable opportunities and challenges pre...
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