||From the Back Cover|As Place Branding has become a widely established but contested practice, there is a dire need to rethink its theoretical foundations and its contribution to development and to re-assert its future. This important new book advances understan
As Place Branding has become a widely established but contested practice, there is a dire need to rethink its theoretical foundations and its contribution to development and to re-assert its future. This important new book advances understanding of place branding through its holistic, critical and evidence-based approach. Contributions by world-leading specialists explore a series of crucially significant issues and demonstrate how place branding will contribute more to...
[PDF.te12] Rethinking Place Branding: Comprehensive Brand Development for Cities and Regions Rating: 4.90 (763 Votes)
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You can specify the type of files you want, for your gadget.Rethinking Place Branding: Comprehensive Brand Development for Cities and Regions | From Springer. A good, fresh read, highly recommended.
