||2 of 2 people found the following review helpful.| Good for a beginner to marketing, but not a lot of new ideas|By eackbarali|I have to say here first that I did not finish the book. It just did not hold my attention. If you have read books before on marketing testing through methods such as A/B split testing with landing pages and also the lean startup, you really do not need to read this book. If you are new to testing, then||
""Benji Rabham is one of the smartest conversion guys I know. He's really two to three years ahead of the other companies out there. He consistently generates astonishing results for clients and the people I work with rave about him."" -- Perry Marshall,
Failure Is Obsolete reveals an easy to use formula for testing high-risk ideas in a low-risk environment, providing likelihood of success *before* you waste a lot of time and money moving in the wrong direction. Be confident in your success for business decisions from creating new products, hiring employees, and launching new marketing campaigns to everyday decisions like dating, and choosing a retirement home. The strategy discussed comes from the author's years of exp...
[PDF.sh88] Astonishing Legends Failure is Obsolete: The Ultimate Strategy to Create Recurring Success in Your Business and Your Life Rating: 4.70 (779 Votes)
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You easily download any file type for your device.Failure is Obsolete: The Ultimate Strategy to Create Recurring Success in Your Business and Your Life | Benji Rabhan. Which are the reasons I like to read books. Great story by a great author.
