|||In the context of digital communication and globalization, researchers of business, communication, ethics, and other fields explore how corporate managers communicate that a corporation is socially responsible. The topics include the rhetorical citizenship of
Over the past half century, corporate social responsibility has become an important concept in management, marketing and communication literature. In the past twenty years a visible shift has been made into what was written about CSR: a move away from the financial benefits derived from such activities towards reputational impact, stakeholder relationships and communication with a wide range of audiences being noted. With social and digital media reshaping the way in wh...
[PDF.wu46] Corporate Social Responsibility in the Digital Age: 7 (Developments in Corporate Governance and Responsibility) Rating: 3.66 (415 Votes)
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