||0 of 0 people found the following review helpful.| Five Stars|By rubaya|great|||‘Companies are personae and as such they must build and defend their credibility. Podnar's Corporate Communication tells a scholarly story on who should do what, to whom, how (in what channel), with what purpose and with what effe
Corporate Communication: A Marketing Viewpoint offers an overview of the framework, key concepts, strategies and techniques from a unique marketing perspective. While other textbooks are limited to a managerial or PR perspective, this book provides a complete, holistic overview of the many ways communication can add value to an organization. Step by step, this text introduces the main concepts of the field, including discipline and function frameworks, corpo...
[PDF.dy16] Corporate Communication: A Marketing Viewpoint Rating: 3.88 (756 Votes)
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You can specify the type of files you want, for your device.Corporate Communication: A Marketing Viewpoint | Klement Podnar. A good, fresh read, highly recommended.
