||||'At last, a book that takes the world as it is in reality: demand marketing is dead, dragging along in its demise all the marketing methods that were based on its wrong assumptions. In our post modern world desire is created by creative companies who
Positioning is hot. Not only in the realm of consumer goods manufacturers, but also for other companies, institutions, governments and even individual persons. An explosion of good quality products on the market and targeted media and advertising campaigns has led to an increasing interest from organizations as to how to strategically position their brand.
Up to now, only a few books on positioning were published. Positioning the Brand picks up t...
[PDF.xn05] Positioning the Brand: An Inside-Out Approach Rating: 3.82 (522 Votes)
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