||||"This thought-provoking, interdisciplinary collection of essays primarily by Notre Dame faculty explores marketing through an ethical lens. The book addresses four major topic areas: societal aspects of marketing and consumption; social and
Marketing is among the most powerful cultural forces at work in the contemporary world, affecting not merely consumer behaviour, but almost every aspect of human behaviour. While the potential for marketing both to promote and threaten societal well-being has been a perennial focus of inquiry, the current global intellectual and political climate has lent this topic extra gravitas.
Through original research and scholarship from the influential Mendoza Sch...
[PDF.ws15] Marketing and the Common Good: Essays from Notre Dame on Societal Impact Rating: 4.86 (690 Votes)
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You easily download any file type for your gadget.Marketing and the Common Good: Essays from Notre Dame on Societal Impact | From Routledge. I really enjoyed this book and have already told so many people about it!
