[PDF] Fashion Marketing: Influencing Consumer Choice and Loyalty with Fashion Products






 | #2344805 in eBooks |  2014-10-10 |  2014-10-10 | File Name: B00OA5D3BY


||About the Author|University of Paul Cezanne Aix Marseille, France.

Fashion is everywhere! It transcends domains and applies to almost any kind of product (e.g., apparel, cars, digital devices, food, literature, travel, music, house decoration and personal wellness). Fashion greatly influences public interest, media coverage, and product success. The global fashion industry is among the most important in terms of investments, trade, and employment, despite its dependence on unpredictable demand. This book focuses on the fashion apparel ...


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