||About the Author||RONALD R. SIMS is the Floyd Dewey Gottwald Senior Professor of Business Administration in the Graduate School of Business, College of William and Mary. He holds a doctorate in organizational behavior and consults widely with organizations in t
The key to teaching business ethics successfully, says Sims, is to start with clear goals and a sensible expectation of outcomes, and with a true knowledge and appreciation of how people actually learn. Seems obvious enough, he says, but the surprise is that so few understand this. Thus, the teaching of business ethics is often an unproductive, frustrating exercise in futility. Sims hopes to change that. Proceeding with the conviction that open communications between...
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